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3 reasons why you should write CTAs from the reader’s point of view
A strong call to action (CTA) isn’t just one of the most important elements of your email campaigns — it’s critical to the success of your overall online marketing plan. Whether you want your...
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How salesy should your newsletter be?
If you’ve got a regular email marketing newsletter you deliver to your customers, chances are you might be trying to sell something — and that’s ok. But a strictly salesy newsletter doesn’t make for...
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Capture customers’ hearts and sales this Valentine’s Day with email marketing
Did you know that in 2018, Valentine’s Day spending hit a record-breaking $19.6 billion? It’s no wonder that Valentine’s Day sends business owners’ hearts aflutter. According to a study by Prosper...
View Article15 wicked good Halloween Facebook post ideas
Looking for Halloween marketing ideas? Facebook is a fantastic way to reach customers with targeted messages that endear them to your brand and motivate likes, follows, shares and sales. If you’re not...
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How to use email newsletters to nurture sales
A good email newsletter can be the lifeblood of your business. Many successful businesses prioritize email marketing, and for good reason: Email yields an astounding $43 ROI on every $1 spent. The best...
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How to create high-converting lead magnets
Lead magnets are incentives offered to your website visitors in exchange for their names, email addresses and other contact information. Examples include eBooks, checklists, white papers, discount...
View ArticleGrade A subject lines for back-to-school season
While summer heat waves may still be going strong, August means pens and binders and laptops aren’t too far off. Keep your business ahead of the curve by making the most of this back-to-school season....
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Tips for effective email marketing CTAs
Emails live and die by their calls to action (CTAs). A good email marketing call to action is critical to success; it’s the catalyst that spurs sales. CTAs have evolved over the years, and keeping...
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8 rules for writing a riveting About Us page
The About Us page isn’t just one of the most visited areas of your website. It’s the place where people get a feel for your company and whether they’re interested in doing business with you. So, if...
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15 wicked good Halloween Facebook post ideas
Looking for Halloween marketing ideas? Facebook is a fantastic way to reach customers with targeted messages that endear them to your brand and motivate likes, follows, shares and sales. If you’re not...
View ArticleClik here to view.
How to use email newsletters to nurture sales
A good email newsletter can be the lifeblood of your business. Many successful businesses prioritize email marketing, and for good reason: Email yields an astounding $43 ROI on every $1 spent. The best...
View ArticleClik here to view.
How to create high-converting lead magnets
Lead magnets are incentives offered to your website visitors in exchange for their names, email addresses and other contact information. Examples include eBooks, checklists, white papers, discount...
View ArticleClik here to view.
Grade A subject lines for back-to-school season
While summer heat waves may still be going strong, August means pens and binders and laptops aren’t too far off. Keep your business ahead of the curve by making the most of this back-to-school season....
View ArticleClik here to view.
Tips for effective email marketing CTAs
Emails live and die by their calls to action (CTAs). A good email marketing call to action is critical to success; it’s the catalyst that spurs sales. CTAs have evolved over the years, and keeping...
View ArticleClik here to view.
8 rules for writing a riveting About Us page
The About Us page isn’t just one of the most visited areas of your website. It’s the place where people get a feel for your company and whether they’re interested in doing business with you. So, if...
View ArticleClik here to view.
4 surefire ways to win back customers with email
Every once in a while, a few email subscribers stray. It’s natural. But that doesn’t mean they’re gone forever. You can recapture their attention and business with targeted, personalized win-back email...
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Gain more followers with social media invite emails
Facebook, Pinterest, Twitter, YouTube, Instagram, Snapchat — the list of social media networking sites continues to grow. And once you’ve created your account on the latest social network, how do you...
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Fourth of July subject lines to spark your customers’ interest
Between celebrating America, throwing barbecues and watching fireworks, there’s much to love about the Fourth of July. For small business owners, the holiday is also an excellent opportunity to...
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5 ways to keep summer sales sizzling with Email Automation
Life may slow down in the summertime, but that doesn’t mean your sales have to come to a screeching halt. Automating your emails is an easy, breezy way to battle the summer slump, stay connected to...
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15 wicked good Halloween Facebook post ideas
Looking for Halloween marketing ideas? Facebook is a fantastic way to reach customers with targeted messages that endear them to your brand and motivate likes, follows, shares and sales. If you’re not...
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